Tom Brady and his dog Lua are seen filming a commercial for UGG boots in Los Angeles last Wednesday (June 15). For the shoot, the New England Patriots star had a camera attached to his waist as he rolled around in the grass with his dog, promoting the Australian company's new Rockville boot.
The campaign, called "The Man Under the Helmet," is UGG's first targeted to men. UGG CEO Angel Martinez said that Brady is the ideal man for the new push:
"Tom Brady is the ideal UGG Australia endorser. He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it. Collaborating with Tom gives us the unique opportunity to celebrate the heritage of the brand while bringing new energy to our men's product and marketing."